Brazil
Imports 2025
166M L
Source: Brazilian Ministry of Agriculture
Record wine consumption in 2025, with imports still growing. Portugal is the leading European supplier.
Our Markets
Our key markets import over 400 million litres of wine a year.
PWSB (Primare Wines Spirits & Beverages) is a Portugal-based wine export partner representing 25 producers from 6 countries, exporting to 7 markets: Ukraine, Belarus, Kazakhstan, South Korea, the UAE, Brazil and Poland.
Poland
Imports 2025
146M L
Source: Eurostat
EU market with no state monopoly. Buyers are trading up to premium still and sparkling wines, and Portugal is the fastest-growing top-5 supplier.
Ukraine
Market size 2025 est.
360M L
Source: OEC, WITS, industry reports
After a sharp drop in 2022 the Ukrainian market rebounded quickly; imports have been recovering through 2023–2024, with European wines driving demand.
South Korea
Imports 2025
49M L
Source: Korea Customs data
Almost fully import-dependent. Volumes grew again in 2025, with demand shifting toward good-value wines.
UAE
Imports 2024
38M L
Source: IndexBox
Import-dependent market driven by expatriates, tourism and hospitality. Wine sales grew by double digits in 2024.
Belarus
Market size 2025 est.
57M L
Source: OEC, WITS, industry reports
Emerging market with growing demand for European wines.
Kazakhstan
Imports 2024
17M L
Source: IndexBox
Import-reliant market. Italy, France and Georgia supply about 62% of imports by value.
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